If you are direct with someone there is probably a better chance that he or she will get you, even if it means that he or she may not always agree with you. Although it has to be said that there is still a place for diplomacy. And while it unfortunately remains widespread, there really is no need for rudeness or being offensive to the other. The advertising world certainly has to tread very carefully in this regard. While marketing campaigns are, let’s just say, becoming more creative, direct mail advertising in Johnson City remains alive and well, and for good reason too.
Arguably the two most important reasons for sticking to direct mail advertising is because it is financially viable and the principle of direct mail advertising still works. But the work that needs to be done is not as straightforward as it looks. It is not a matter of sticking brochures and/or fly letters in envelopes and then mailing it. Even if this manual process was miraculously working, there is still the matter of snail mail to take into account. While most conventional postal services have been privatized or franchised, the manual system is still cumbersome and always subject to delays.
But unless something drastic happens across the World Wide Web, direct mail advertising via an email shoot for instance is instantaneous. The moment the sender presses the send button is the moment the receiver receives the mail. Well, not quite as fast as that. Just give or take a few seconds or minutes, nothing more than that. Also note that direct mail copy and graphics need to be as striking and relevant as possible. The marketing and advertising team must strive as far as possible to avoid file number thirteen.